SPONSORSHIP OPPORTUNITIES AT A GLANCE
All sponsors receive recognition on the conference website, marketing emails, mobile app, digital and onsite signage. Profiles and logos are included in the program and app (length varies by tier). For bespoke packages or sponsorship inquiries , please contact wrc2027partnerships@mci-agency.com
PLATINUM *EXCLUSIVE*
€290,000
- Exhibition Raw Space (144 m² / 1,550 sqft)
- 10 full congress registration passes
- 10 exhibit only registration passes
- 10 gala dinner tickets
- Keynote Session Sponsor and Introduction
- Recognition in PIARC Member Newsletter
- Industry Leadership Panel (curated with the committee, and integrated into the official program, held in the open forum)
- 50-min Satellite Symposium
- 30-min curated Sponsor session (integrated into the official program held in the open forum)
- Technical Visit Sponsor & welcome/intro moment along with signage, branded bus & materials
- Oral recognition at Open & Closing Ceremony Reception
- Recognition at the Gala Dinner
- 2-min. ad (no sound) played on loop in exhibition
- Logo on holding slide in the plenary
- 1/2 page advertisement in Routes/Roads Magazine (4 per year)
- Post–event attendee insights one pager
- 4 mobile app push notifications (messaging approved)
- Complimentary Lead Retrieval Services
- Boardroom hire (3 hours per day)
- Pull-up Banner (max size 2m x 1m) provided by sponsor located in registration foyer area
- Logo on post conference survey
- Banner on mobile app for duration of the Congress
- Company logo on mobile app with hyperlink to website
- Full page advertisement in the final Congress report
- Inclusion in sponsor recognition email to all attendees
GOLD
€250,000
- Exhibition Raw Space (100 m² / 1,076 sqft)
- 7 full congress registration passes
- 15 exhibit only registration passes
- 15 gala dinner tickets
- 50-minute Satellite Symposium
- 30-min curated Sponsor session (integrated into the official program held in the open forum)
- Oral recognition at Open and Closing Reception
- 2-min. ad (no sound) played on loop in exhibition
- Logo on holding slide in the plenary
- Technical Visit Sponsor & welcome/intro moment along with signage, branded bus & materials
- 3 mobile app push notifications (messaging approved)
- Complimentary Lead Retrieval Services
- Boardroom hire (2 hours per day)
- Pull-up Banner (max size 2m x 1m) provided by sponsor located in registration foyer area
- Logo on post conference survey
- Banner on mobile app for duration of the Congress
- Company logo on mobile app with hyperlink to website
- Half page advertisement in the final congress report
- Inclusion in sponsor recognition email to all attendees
SILVER
€150,000
- Exhibition Raw Space (72 m2 / 775 sqft)
- 5 full congress registration passes
- 10 exhibit only registration passes
- 10 gala dinner tickets included
- 30-min curated Sponsor session (integrated into the official program held in the open forum)
- 1-min. ad (no sound) played on loop in exhibition
- Logo on holding slide in the plenary
- 2 mobile app push notifications (messaging approved)
- Complimentary Lead Retrieval Services
- Boardroom hire (2 hours per day)
- Logo on post conference survey
- Company logo on mobile app with hyperlink to website
- Paragraph on Advertisement Page in final Congress Report
- Inclusion in sponsor recognition email to all attendees
BRONZE
€75,000
- Exhibition Raw Space (36 m² / 388 sqft)
- 3 full congress registration passes
- 5 exhibit only registration passes
- 5 gala dinner tickets
- 1-min. ad (no sound) played on loop in exhibition
- 1 mobile app push notification (messaging approved)
- Logo on holding slide in the plenary
- Boardroom hire (1 hour per day)
- Logo on post conference survey
- Company logo on mobile app with hyperlink to website
- Inclusion in sponsor recognition email to all attendees
| Price | Availability | Details | |
|---|---|---|---|
| Educational Partner | €45,000 | Limited | Position your organization at the forefront of knowledge exchange and talent development.
|
| Gala Dinner | €35,000 | Limited |
|
| Women in Transportation Program | €30,000 or €15,000 Co-Sponsored | Limited | Champion inclusion and the advancement of women in the global road and mobility sector by supporting initiatives that foster connection and leadership.
|
| Young Professionals Program | €30,000 or €15,000 Co-Sponsored | Co-Sponsor |
|
| Executive Knowledge Exchange (Industry Symposia) | €35,000 | Limited |
|
| Welcome Reception | €25,000 per | Limited |
|
| Lunch | €25,000 per | Limited |
|
| Price | Availability/Details | |
|---|---|---|
| Lanyards | €45,000 | Exclusive |
| Registration | €35,000 | Limited |
| Congress Wi-fi | €32,500 | Limited |
| Technical Visit | €30,000 | Limited |
| Happy Hour | €27,500 | Limited |
| Sponsor a “Concierge/Info/Tour” for international delegates | €27,500 | Limited |
| Hydration Host | €25,000 | Limited |
| Events for Change: Diversity, Inclusion and Sustainability at WRC 2027 | €22,500 | Limited |
| Refresh Break | €22,500 | Limited |
| Charging Station Lounge Sponsor (2-3 units per lounge) | €18,000 €13,000 €13,000 | Exhibit Hall Charging Lounge Plenary Foyer Charging Zone VIP Lounge Charging Area |
| Road Talks – 30-min organizational led talk to spotlight expertise. Located in the open forum | €15,000 | Limited |
| Video Advertisement | €4,150 | Limited |
SPONSOR DIGITAL ADVERTISING PACKAGES
PREMIUM €37,000 (based on number of campaigns) |
OPTIMISED €26,000 |
BASIC €18,000 |
SEARCH CAMPAIGN €6,000 -€10,000 |
||
|---|---|---|---|---|---|
| SITUATIONAL ANALYSIS & STRATEGIC MARKETING | Strategy for Marketing symposia/exhibition | ||||
| Targeted GDPR digital audience | |||||
| Digital advertising personas set up | |||||
| Campaign set up, maintenance and optimization | |||||
| Adverts | 3 Sets | 2 Sets | 1 Sets | ||
| Website visitors and registrants | |||||
| Website, registrants and total proprietary database in the specialized field | |||||
| Social ads | 2 | 1 | |||
| Landing page | Build & Guideline | Build & Guideline | Guideline Only | ||
| Minimum media investment required per week | €1,000 | €800 | €500 | €500 | |
| REPORTING & ANALYTICS | Dedicated sponsor advisor | ||||
| Conversion Rate Optimization (CRO) | |||||
| Budget Optimisation/Channel Allocation | |||||
| Customer Acquisition Costs (CAC) | |||||
| Return On Ad Spend (ROAS) | |||||
| Growth As A Service (GaaS) | |||||
| Reporting |
SPONSORSHIPS AT A GLANCE - BENEFITS BREAKDOWN
Lanyards €45,000
As a Lanyard Sponsor, your brand becomes a direct part of each attendee’s physical experience, creating a powerful psychological connection from check in to closing remarks. Make your brand impossible to miss as lanyards are great for brand recall and appear in virtually every photo, conversation, and attendee interaction, giving your company unmatched visibility throughout the entire event.
Registration Sponsor €35,000
Step into the spotlight as our Registration Sponsor and position your brand at the most influential moment of the entire conference: the beginning. Registration is the exact point when attendees are most attentive, engaged, and forming their first impressions. With high impact digital and physical branding across every registration touchpoint, this front loaded exposure will establish your company as a trusted, integral contributor from the moment guests walk through the door.
Congress Wi-Fi Sponsor €32,500
Align your brand with the single most essential service powering every attendee’s experience. Wi Fi isn’t just a utility, it’s how participants share ideas, access content, network, and communicate throughout the event. Own the connection that brings the event to life.
Charging Station Lounge Sponsor
Charging stations are more than a utility—they are moments of pause, connection, and reliance. By sponsoring this essential space, your brand becomes part of every conversation, every follow up email, and every shared idea.
Exhibit Hall Charging Lounge €18,000
Placement in the highest traffic networking zone, where attendees naturally congregate, browse exhibits, and spend extended dwell time while charging devices. Association with productivity, connection, and convenience—your brand enables attendees to stay powered, connected, and present.
Plenary Foyer €13,000
Brand visibility aligned with the conference’s most high-profile programming. Visibility during peak arrival, transition, and reflection times.
VIP Lounge €13,000
Exclusive exposure to VIPs, senior leaders, speakers, partners, and decision makers in a quieter, more intentional environment. senior level brand alignment.
Video Advertisement €4,150
Highlight your organization’s commitment to advancing innovation on an international stage. Showcase your 60 second visual with close caption narrative for the duration of the Congress on a screen located in the exhibition hall (not exclusive).
Happy Hour Sponsor €27,500
Help attendees naturally unwind after a full day of sessions, by sponsoring the “happiest hour” of the day! Let your support become a catalyst for organic networking moments and brand engagement within the exhibition hall.
Concierge /Info/ Tour desk for International Delegates €27,500
Let your brand be present and support the bridge that helps delegates feel informed and supported. As the sponsor of the Information Desk, you become directly associated hospitality, guidance, and support—the qualities international attendees value most when navigating a new country and a complex event.
Hydration Host €25,000
Showcase your commitment to planet positive action in a way attendees instantly recognize and appreciate. Every refill, every bottle carried from session to session, and every moment of refreshment expands your brand’s visibility across the entire conference. Excludes the price of the water bottles.
Events for Change €22,500
Position your brand as an active champion of equity, inclusion, and social impact on a global stage. This is an opportunity to design an event strategy that delivers purpose, performance, and measurable impact.
Refresh Break €22,500
Food creates connection, so why not let your brand be a part of the Congress’ first interactions and bites! By sponsoring this refuel stop, your company signals local investment, mindfulness and the shared moments that naturally bring people together.
Road Talks €15,000
A 30-minute organization-led session within the open forum, offering a platform to highlight your expertise, share insights, and engage delegates in a high-visibility setting. Sponsor is responsible for providing the speaker(s). Screen and mic will be provided.
Technical Visit Sponsor €30,000
Align your organization with a high-impact, repeatable delegate experience through sponsorship of a technical tour. This opportunity provides direct engagement with attendees across multiple tour departures, with branding integrated across tour materials, onsite signage, and transportation, including branded buses. Sponsors will be recognized as the official Technical Tour Sponsor and may provide branded PPE, where required, for enhanced visibility throughout the experience.
DIGITAL MARKETING
EXPAND YOUR AUDIENCE!
WHY
- Your customers have ALL gone digital and are online.
- Inhouse teams are focused on traditional marketing and do not have access to GDPR -compliant pools of potential delegates.
- Generate targeted audience engagement before, during and after the congress.
- Increase symposium participation.
- Increase ROI
WHO
- Abstract submitters
- Previous attendees
- WRC website visitors
- PLUS a GDPR-compliant data pool of 180,000 targeted professionals in the field
HOW
- Media buys across a wide range of search, social, news and academic channels.
- These web and targeted visitors begin to see display ads.
- Ads are featured across all devices such as mobile phones, laptops and tablets.
- Development of a custom landing page accessible only by clicking on the ads.
- High visibility promotion of sponsor’s brand and/or symposium.
RESULTS
- An average click -through rate of between 24% and 46% which is 4 x higher than the industry standard.
- While the congress will reach a few thousand, with a digital marketing boost you will reach hundreds of thousands.
- Detailed reports on audience size, location, engagement rates and length of time and conversions.
- Opportunities to create future campaigns.
SPONSOR EMAILER AND PUSH NOTIFICATION PACKAGES
| Included | ||
|---|---|---|
| SPONSOR EMAIL MARKETING
€1,200
per e-mailer |
Set up fee | Complimentary (usually €2,000) |
| Ring fencing of data for registrants | ||
| Data management of unsubscribes | ||
| Guidance through emailer creation and changes | ||
| Dedicated specialist to manage your campaign | ||
| Basic reporting | ||
| SPONSOR PUSH
NOTIFIACTION
CAMPAIGN
€300
per push
notification |
Setup and integration | |
| Audience management | ||
| Push campaign asset creation | ||
| Campaign management | ||
| Reporting |
VANCOUVER CONVENTION CENTRE
WORLD ROAD
CONGRESS HALL
Room to host
Multiple Cuisine & Beverage Vendors
1000 's of Poster & E -Poster Displays
Curated Attendee Lounges
Wellness Hubs
Transportation Tech Stage
EXHIBITION OPPORTUNITIES
As one of the most visible and high -traffic environments of the Congress, the Exhibition Hall offers sponsors and exhibitors a unique opportunity to maximize brand exposure through sustained, face -to-face engagement with an international audience of industry leaders, policymakers, and innovators.
STAND
Select the stand that best suits you
ENTITLEMENTS
Acknowledgement as an exhibitor on the promotional material prior and during the congress, including but not limited too:
- Acknowledgement on the congress website with ahyperlink to the exhibitor website
- Acknowledgement on all digital and print media
INCLUDED IN 10x10 &
10x20 BOOTH PACKAGE
- Shell scheme
- With header (text black font)
- Table
- 2 Chairs
- Wastebasket
- Carpet
KIOSK
- Shell scheme
- With header (text black font)
- 2 Chairs
- Carpet
EXHIBITION DETAILS
For exhibition booth space inquiries, please contact wrc2027partnerships@mci-agency.com
| Price | MEASUREMENT | Details | |
|---|---|---|---|
| Raw Exhibition Space | €415 | Per 1 m2 | Floor space only. This does not include a shell Scheme, printing and electricity. Additional services are extra. Includes (1) Exhibitor registration pass per 9 m² and access to F&B served in the exhibition area. |
| 10×10 Booth Shell Scheme | €5,100 | Per booth | Shell scheme, 1 counter, 1 chair plus, carpet, garbage bin. Printing and electricity are extra. Includes (1) Exhibitor registration pass and access to F&B served in the exhibition area. |
| 10×20 Booth Shell Scheme | €10,200 | Per booth | Shell scheme, 1 counter, 1 chair plus 1 table and 2 chairs (separate seating area), carpet, garbage bin. Printing and electricity are extra. Includes (2) Exhibitor registration passes and access to F&B served in the exhibition area. |
| Kiosk | €2,700 | Per kiosk | 1 counter and 2 chairs, print on header, carpet. Printing and electricity are extra. Includes (1) Exhibitor Pass and access to F&B served in the exhibition area. |
| *Kiosk space is reserved for NGO’s, start-ups and small organizations, includes shell scheme, and two chairs. Electricity and other inclusions are extra. Contact for prices. All Kiosk purchases will require pre-approval before finalization. | |||
| Contact us for pricing for booth add -ons or event advertising opportunities. Booth allocation will be prioritized on first, tier of sponsorship and then secondly, time of registration. Final payment must be received in full by June 2027. | |||
EXHIBITION INFORMATION
APPLICATION PROCESS
Apply for a partnership and exhibitor space through our Online Partnership Registration System here: WRC 2027 Sponsor & Exhibitor Portal
EXHIBITOR REGISTRATION
Exhibitor booth staff must be registered to the congress and will receive a badge displaying the company’s name. Exhibitor badges will grant access to the exhibition including coffee breaks (and lunch if served) as well as the Welcome Reception, Happy Hour and opening/closing ceremonies. Tickets will be available for purchase to attend the Congress Dinner.
Complimentary exhibitor registrations are stated in the relevant entitlements based on your booth space or booth choice.
PAYMENT CONDITIONS
50% of the amount is due upon sponsorship or booth confirmation and is non-refundable. Balance prior to June 4, 2027.
Exchange rates will be applied for international payments based on bank exchange rates at the time of the transaction. Additional fees may apply for exchange services. Bank charges are the responsibility of the payer.
Cancellations must be sent in writing to wrc2027@mci-agency.com and received before 5 p.m. PST on June 4, 2027, will be entitled to a refund minus a €500 administration fee.
Cancellations received after 5 p.m. PST on June 4, 2027, are non-refundable and non-transferable.
EXHIBITION SET UP/DISMANTLE
| Date | Exhibition Floor | Time (PST) |
| Sunday October 3, 2027 | Exhibitor move in: Custom booths, pavilions & equipment | 9:00 am – 5:00 pm |
| Monday October 4, 2027 | Exhibitor move in: All booths Welcome Reception | 8:00 am – 2:00 pm 6:00 pm – 8:00 pm |
| Tuesday October 5, 2027 | Exhibition & Posters Roadside Social Happy Hour | 9:00 am – 3:30 pm 3:30 pm – 5:00 pm |
| Wednesday October 6, 2027 | Exhibition & Posters Roadside Social Happy Hour | 9:00 am – 3:30 pm 3:30 pm – 5:00 pm |
| Thursday October 7, 2027 | Exhibition & Posters | 9:00 am – 5:00 pm |
| Friday October 8, 2027 | Exhibition & Posters Exhibitor Move Out | 9:00 am – 5:00 pm 5:00 pm – 10:00 pm |
| Saturday October 9, 2027 | Exhibitor Move Out | 8:00 am – 12:00 pm |
MACHINERY & EQUIPMENT
Gain precious visibility for exhibiting your equipment or vehicles inside the exhibition space .
OPTIONS AND CONDITIONS
Order from 36 m² or more for open space at €415 /m².
Includes (1) Exhibitor Pass registration per 9 m²
PRIORITY
Space is offered on a first come, first serve basis and those that submit their official registration and payment will be prioritized based on first level of participation and then time of registration.
For Exhibition/display space ONLY, exhibitors will be responsible for the space design, construction, equipment movement and related costs. The exhibition organizer will only provide the venue, basic lighting and cleaning of public areas.
ONLINE BOOKING AND PAYMENT
To secure your participation, please register and pay through the following link: WRC 2027 Sponsor & Exhibitor Portal
NATIONAL PAVILIONS & EXHIBITION
A National Pavilion is your country’s opportunity for an unmistakable showcase highlighting your nation’s most impressive infrastructure projects, breakthrough technologies, forward -thinking policies, and industry innovations together under one bold, unified banner . It instantly elevates your national presence, delivering prime visibility and opening doors to influential international ministries, public authorities, and global organizations eager to collaborate .
Your Country’s pavilion is the destination where meaningful conversations can happen with investors, technology partners, and global leaders who want to understand your market . If your country is ready to stand out, lead, and drive international engagement, a National Pavilion is the ultimate platform to make it happen .
RATES AND BENEFITS
Participation through a National Pavilion at WRC 2027 offers countries and international bodies a fully supported and highly visible platform to showcase national expertise, innovation, and leadership.
Pavilion spaces are offered with options ranging from 36 m² to 400 m² and can be customised to meet your delegation’s strategic and representational goals .
We would be pleased to provide further details upon request.
| 2027 WRC27 Pavilions (RAW SPACE) |
PER SQM | EXHIBIT PASS | CONGRESS PASS | GALA PASS |
| 36m | € 20,000.00 | 6 | 2 | 6 |
| 72m | € 35,000.00 | 10 | 4 | 10 |
| 100m | € 50,000.00 | 14 | 6 | 14 |
| 144m | € 65,000.00 | 18 | 7 | 18 |
| 200m | € 85,000.00 | 22 | 8 | 22 |
| 300m | € 125,000.00 | 26 | 9 | 26 |
| 400m | € 165,000.00 | 30 | 10 | 30 |
NATIONAL PAVILLION BENEFITS
- Premium registration
- Priority positioning ahead of all exhibitors
- International collective press promotions by PIARC*
- 1 promotional post highlighting the pavilions present
- Your pavilion highlighted in the final program and showcased in the exhibition map
NEXT STEPS
1
APPLY
Submit your application to confirm your interest.
2
SELECT
Choose the opportunity that aligns with your goals to be a Sponsor & Exhibitor.
3
AMPLIFY
Expand your impact with additional branding and exposure.
To enhance your presence with bespoke opportunities by writing to wrc2027partnerships@mci-agency.com
4
CONFIRM
Registration acceptance will be issued post final payment.
Congratulations, you are a part of the next World Road Congress!